Facebook continues to be the #1 social media site where friends connect, view and share content. More than just a place to connect with friends and family Facebook has proven to be a desired place for business’s to market themselves. The size of the business does not matter, from corporate giants to sole traders everyone … More Potent ways to use Facebook for Marketing.
Many people misjudge Twitter as a place just to increase number of followers on the account, but that’s not true. Being successful with marketing on Twitter is about reaching to the right audience i.e. having the followers which are your target audience. Getting the right audience to engage and follow you is a time consuming … More Being smart and effective on Twitter.
Telecom industry is one of the largest spender on digital advertising after retail and automotive industry, with email marketing being one of its major part of digital marketing. E-mail marketing is a great asset for marketing and sales of an organisation, but if not done in a right manner can prove to become a lost … More CHARACTERISTICS OF RELEVANT AND FOCUSED E-MAIL MARKETING CAMPAIGN
Developing a mobile site or an app is entirely different as compared to designing a desktop website. In a blog posted by Greg Sterling which says, more google searches take place on a mobile device than on desktops in ten countries including USA and Japan. Due to increasing number of smart phones users, it is … More Optimising your website for mobile is a priority.
As we all know its not an one-size fits all list, its good to create segment focused content to direct the product to the right target audience. Large and diverse industries varying from B2B, B2C and different demographics makes it difficult for the marketers to understand the various audience segments. Buyers have short attention span … More Developing segment focused content to reach target audience
We have heard the term content marketing, but what is it that makes it different from other forms of marketing which the organisations are already doing. Content marketing means creating and sharing valuable free content of a product or service in order to attract and convert a prospect to a potential customer then to a … More WHY CONTENT MARKETING???