CHARACTERISTICS OF RELEVANT AND FOCUSED E-MAIL MARKETING CAMPAIGN

Telecom industry is one of the largest spender on digital advertising after retail and automotive industry, with email marketing being one of its major part of digital marketing. E-mail marketing is a great asset for marketing and sales of an organisation, but if not done in a right manner can prove to become a lost … More CHARACTERISTICS OF RELEVANT AND FOCUSED E-MAIL MARKETING CAMPAIGN

Optimising your website for mobile is a priority.

Developing a mobile site or an app is entirely different as compared to designing a desktop website. In a blog posted by Greg Sterling which says, more google searches take place on a mobile device than on desktops in ten countries including USA and Japan. Due to increasing number of smart phones users, it is … More Optimising your website for mobile is a priority.

Developing segment focused content to reach target audience

As we all know its not an one-size fits all list, its good to create segment focused content to direct the product to the right target audience. Large and diverse industries varying from B2B, B2C and different demographics makes it difficult for the marketers to understand the various audience segments. Buyers have short attention span … More Developing segment focused content to reach target audience