As we all know its not an one-size fits all list, its good to create segment focused content to direct the product to the right target audience. Large and diverse industries varying from B2B, B2C and different demographics makes it difficult for the marketers to understand the various audience segments. Buyers have short attention span … More Developing segment focused content to reach target audience
We have heard the term content marketing, but what is it that makes it different from other forms of marketing which the organisations are already doing. Content marketing means creating and sharing valuable free content of a product or service in order to attract and convert a prospect to a potential customer then to a … More WHY CONTENT MARKETING???